Tuesday, October 17, 2006

Hydration In The Fall And Winter

Can products made for the heat also be used in cooler temperatures?

eload(TM) Heat Endurance and EMEND(TM) Heat Recovery Formulas were specifically designed for the heat. We created this drink category, and I am proud to say that we are the leader and the authority on this issue. I’m sure you’d agree that hydration and nutrition are most difficult when the temps hit their peak.

Simply put, a product made for the heat will always be useful in cooler temperatures, but not vice versa. The reason is that in the heat, digestion and absorption of electrolytes, water and carbohydrates is challenged at the best of times, and the eload(TM) Heat Endurance and EMEND(TM) Heat Recovery Formulas are designed to work within these limitations. In cooler weather, there are far fewer issues for the gastrointestinal tract to deal with, so these temperatures are much more conducive to normal digestion and absorption. This is why most people suffering in the heat from a gastrointestinal perspective, experiencing things like cramps, bloating and diarrhea, are far less likely to experience these things in cooler weather. eload (TM) and EMEND (TM) do very well in the heat, and therefore are a given to do well in cooler temperatures.

However, simply tolerating sports nutrition products in the cold has little predictive value in whether or not you will be able to tolerate them in the heat. Many formulation features of today’s sport nutrition products contributing to gastrointestinal upset may go unnoticed in the cold, but will become very obvious in the heat.

0 Comments:

Post a Comment

<< Home