Tuesday, January 30, 2007

Fluid and Electrolyte Preloading

The use of e load(TM) prior to activity is an important way to ensure that you are physiologically ready to perform, addressing the following:

1. Dehydration
2. Electrolyte Depletion
3. Hypoglycemia

The purpose of preloading is to make sure that no water, electrolyte or carbohydrate deficits exist prior to starting. Starting your activity dehydrated, electrolyte depleted or relatively hypoglycemic with reduced glycogen stores will limit performance for sure! e load(TM) is also ideal for rehydrating after a night’s sleep and before a morning training session or race-early morning dehydration is the norm after your typical night’s sleep.

Regarding when, we suggest using e load(TM) up to one hour before activity, thus giving yourself time to urinate if necessary. You can also sip e loadä within 15 minutes of starting to ensure that you start with some fluid in your stomach, thus facilitating stomach emptying during your event. Regarding how much, if in the morning, you must drink back what you have lost overnight in terms of water. Weigh yourself before going to bed (after urination) and upon arising (after urination). Each kilogram (2.2 pounds) deficit equals one liter. Drink this same volume of fluid back up to one hour before activity is to begin.

Tuesday, January 23, 2007

All Natural

Have you noticed all of the artificial colors, flavors and additives in some of today’s sports drinks? It is finally being realized that many of the additives, which we add to food and drink could be causing several health problems including food allergies/intolerances, headaches and decreased energy levels. The less junk you put into the system, the better off you are. Our products contain NO artificial sweeteners like Aspartame, Sucralose or Acesulfame K. Furthermore, we don't use vegetable oils – we are still trying to figure out why some companies add these substances to their sports drinks. Seriously!

Monday, January 15, 2007

MultiCitrate(TM) and Lactic Acid

Everyone's felt the muscle burn associated with the buildup of lactic acid. I've outlined below how we resolve this burning issue in e load(TM) Heat Endurance Formula.

One key ingredient in e load(TM) is MultiCitrate(TM). Our bodies convert each MultiCitrate(TM) molecule into three bicarbonate molecules, and bicarbonate is the most important lactic acid buffer within. Lactic acid is produced by anaerobic metabolism, a common part of pushing yourself to the limit. Lactic acid build up contributes to heat related illnesses, including muscle fatigue, muscle burning and cramping. It also can slow down gastric emptying. Neutralizing this compound can lead to improved performance and recovery. Considering this, you may be wondering why we don’t just put lots of bicarbonate in e load(TM). The answer is that bicarbonate can be very irritating to the gastrointestinal tract. Therefore, using MultiCitrate(TM) instead is the optimum choice for buffering lactic acid build up.

The e loadTM powder contains 1150 milligrams of lactic acid killing MultiCitrate(TM), with more available by using ZONE CAPS(TM) Electrolyte Sustainer.

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